Gone are the days of going door-to-door and cold calling to promote your brand. Today, companies are turning to digital marketing — one of the fastest-growing forms of advertising. Email marketing is an especially effective medium in that genre.

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Email marketing is a tool that marketers use to communicate with new and pre-existing customers. It’s also a smart tactic for promoting sales, boosting website traffic, and building customer relationships. Still not convinced that email marketing is an effective tool for your business? Below are a few surprising statistics about this type of marketing that might just persuade you to jump on board:

  • The human race receives 193.3 billion emails a day— Business emails alone account for 108.7 billion, so make sure your content is eye-catching and top-notch in your industry!
  • Emails are 40 times more effective than Facebook and Twitter posts— That’s according to McKinsey & Company. Don’t forget to tweet, but you might want to think about creating a Constant Contact account as well.
  • Seventy-four percent of marketers say emails produce potential ROI— So if lead generation is your goal, then email marketing might be your answer.
  • Click-through rates, conversion rates, and click-to-open rates show that email marketing is one of the top marketing strategies— Be sure you keep track of statistics to see what’s working and what’s not.
  • Sixty-four percent of people say they open an email because of the subject line— Make yours catchy so that your customers can’t resist opening.
  • Seventy-two percent of B2B buyers are likely to share useful content from emails— If you’re a B2B marketer, what better way to share your knowledge and boost business?
  • There’s a science to sending emails— Most desktop and smartphone users open emails between 10am and 4pm, so make sure you time it right!

To learn more interesting facts about email marketing, click here.

Marketing your business can be tricky, but email marketing is a surefire way to touch your customers. Here at Creative Partners, we are committed to helping you find the latest and greatest tactics to ensure that your business stands apart from the rest.

To learn more about how we can help your company come up with a compelling and influential email strategy, call 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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Telling a story through advertising is one of the most effective ways to run a successful and engaging campaign. However, mastering the art of visual storytelling is certainly no easy task. The narrative that you choose to run with must coincide with your brand ideals and, more importantly, it should be in line with the types of content your audience will react to.

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Below you will find three important tips to help you identify the story your brand should tell to make the most impact.

Play on emotion and logic. Instead of speaking of the direct benefit or use for your products or services, shed light on the emotional benefits they offer. For example, if you’re selling lawn care services, center your advertising campaign around how much more relaxed and carefree homeowners can be knowing their turf is in good hands, rather than the specifics of each service. Sure, homeowners know what it looks like to see a freshly mowed lawn, but do they know what it feels like to have their lawns kept fresh and green without lifting a finger? Let your advertising paint that picture.

Solve a problem. At the end of the day, consumers want to know how your products or services can help them succeed. While throwing statistics and results out there might appear to be the fastest way to get your point across, it’s not always the most well-received option. Instead, try telling a story to explain the power of your product and its benefits. Take the Allstate “Mayhem” ad campaign for example. The brand found a clever way to create an ongoing narrative that presents issues that only Allstate is qualified to solve.

Leave some stones unturned. Any good advertising campaign pulls consumers in with just enough to leave them wanting more! The goal of advertising is inevitably to drum up business, so your story should be left open-ended enough for consumers to feel compelled to contact your company for more information.

Here at Creative Partners, finding new ways to ensure your brand voice is heard above the ruckus is a challenge that we’re always excited to accept. Our commitment to developing personalized, relevant and inspiring messaging for each of our clients is unmatched by the competition.

To learn more about how we can help your company come up with a compelling and influential advertising story, call 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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Adopting a brand voice, if executed correctly, allows a company to take on a personality of its own, which can be very beneficial when appealing to consumers. While it may seem simple, crafting a brand identity can be difficult, especially if you don’t know where to begin. To help get your creative juices flowing, here are four key points to keep in mind when establishing and maintaining the perfect brand voice for your business:

Define your brand. Pinpoint the message and brand identity that you would like to portray. Ask yourself who you are as a brand, what sets you apart from your competitors, and what you would like your audience to take away from interacting with your company. For example, if your brand places a heavy emphasis on customer service and convenience, your brand voice should come off casual and approachable, while still retaining authority as an expert in the industry.

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Reflect on your audience. Oftentimes the audience you think you’re targeting and the audience you’re actually reaching can be quite different. Take a look at the current market for your products or services, and identify any common characteristics that exist among users. You need to know who the general audience is first in order to dig deeper to find out what they will respond to.

Think outside the box. Don’t be afraid to be creative and try new things. After all, no one has ever had a successful breakthrough by repeating the same tired steps over and over again. Examine your current brand voice against your brand values and intended audience, and make adjustments as necessary. Most importantly, trust your gut and don’t hold back! Every new idea has the potential for greatness.

Be consistent. The most common pitfall that companies fall victim to is a case of confused identity. Your values, audience and voice should parallel and complement one another across all platforms. Too many businesses adopt a casual, friendly voice on social media, while retaining a stuffy, professional voice across other avenues. Find a happy medium and stick to it.

Developing an effective brand voice can be a difficult endeavor, so why go it alone? The advertising experts at Creative Partners can help you craft your voice to perfection, positioning your brand with a faithful consistency of message that will resound and be well-received across all media channels.

To learn more about how we can help your business develop its brand voice, call us at 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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There’s no doubt about it — promoting your brand doesn’t come cheap. And while the TV industry has been rocked to its core in recent years, it’s still the most effective channel (pun intended) for advertising.

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For cash-strapped businesses, TV ads may seem out of the question. Fear not! Follow these tips for TV advertising on a budget:

1. Go local. The cost of TV advertising certainly may vary as a result of when you choose to send your message, but what really has one of the greatest impacts on price is where you choose — is your desired channel broadcasted nationally or locally? For instance, Ad Age reports that running a TV spot in the fifth season of “The Walking Dead” (2014) cost an average of $400,000. On the other hand, a local television ad could cost you less than $100, depending on the market.

2. Build an integrated marketing strategy. Don’t spend your entire advertising budget in one place! TV advertisements should complement other (read: less-expensive) forms of advertising for a budget-friendly, cohesive campaign. Incorporate digital methods like social media, link building and search engine optimization to make the most of your TV ads.

3. Get involved in programs viewers want to watch. Can the concept of native advertising be applied outside the digital realm? It’s an idea that’s still being developed. But if brands can find a way to be a part of television shows that audiences are already watching, their advertising won’t feel as disruptive. Rather than interrupting a TV program to promote your brand, build your brand message in. It may not be inexpensive, but you’ll get more bang for your buck.

Interested in adding TV advertising to your overall marketing campaign? Allow Creative Partners to become an expert in your brand, your target audience and your competition. With a cross-platform campaign, we’ll target fertile markets, engage new and traditional media and help navigate your product through the labyrinth until it’s seen everywhere.

Connect with us by calling (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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What Is Retargeting?

by Brandon Berte on January 12, 2016

You’ve probably noticed it before: You’re shopping online for a new pair of shoes, umbrella or book. Whether or not you make a purchase, ads for the items you browsed seem to show up everywhere — across social media, sandwiched between every article you read, next to Google searches, and even in apps.

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This is known as retargeting, aka remarketing. Google explains:

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

Retargeting works especially well for retail brands across just about any industry. It allows businesses to reintroduce themselves to consumers who have done any of the following:

  • Abandoned their online shopping carts
  • Made recent online purchases
  • Recently visited an e-commerce site

The obvious benefit of retargeting is that it helps increase conversions. It allows you to reach users who have already expressed an interest in your brand and its products. They’ll be more likely to return to your site with continued marketing.

Retargeting also boosts brand awareness. The more consumers see your brand, the more recognizable it will become. Remind until you’re remembered. Persist until you’re irresistible.

Another advantage of retargeting is that it helps companies optimize their advertising spend. Through targeting shoppers who are already familiar with and interested in your brand, your advertising dollars go to better use.

Creative Partners specializes in online marketing. If survival is securing engagement with your audience, success is simply driving more interaction to keep the traffic coming. To learn more about how retargeting fits into the equation, give us a call today at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Brands have used storytelling to attract customers for more than 100 years. One of the earliest examples is “The Michelin Guides,” a 400-page manual on car maintenance, which was written in 1900. The literature perfectly blended storytelling and useful car maintenance tips.

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Content marketing is just another way for brands to tell their story. And with the advent of the Internet, anyone can write content online — making for stiff competition. To stand out, take advantage of these top trends:

Apply journalism techniques. The key to good content marketing is creating valuable, shareable content. Journalists are masters of storytelling, and a big part of what makes them so successful is the style in which they write. Using the inverted pyramid structure (sharing the most interesting and important information at the start and saving less significant details for later) ensures you get straight to the point, which is of utmost importance when it comes to writing for the Web.

Consider native advertising. Advertising is less disruptive when it’s presented in the same format as content audiences are already seeking out. If you’re looking for new ways to promote your brand, consider native advertising (i.e., sponsored stories and in-feed promotions). Business Insider reports that native advertisements perform better than traditional display ads, and that consumers also prefer it.

Use social media. We’ve said it before, but it bears repeating: Your brand needs to be active on social media. In 2015, publishing and social media began to intersect. Twitter rolled out a retweet feature allowing users to add lengthy comments back in April. There’s also talk of Twitter completely doing away with its 140-character limit, which would make social media content marketing easier than ever.

Other trends in content marketing include:

  • Video and other visuals
  • Long-form content (episodes and series)
  • Interactive storytelling
  • Quality over quantity

Whether you’re a small business or a big brand, keeping up with trends in advertising and marketing can be challenging. Leave it to us. You can count on the experts at Creative Partners to craft your story with a faithful consistency of message that will hold across all media channels, traditional and new. Give us a call at (203) 705-9211.

For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Any brand chasing relevance must employ current search engine optimization (SEO) techniques to keep the traffic coming. Are you targeting the right keywords for your business and its audience?

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If your website’s search, traffic and conversion aren’t where they should be, follow these tips:

Google Keyword Planner— This tool is not just for pay-per-click (PPC) marketing. It’s arguably the best way to find new keywords and ad group ideas that can enhance your website’s search engine optimization (SEO). Simply enter a word or idea into the search bar, and Google Keyword Planner will auto-generate new, relevant terms. Best of all, the tool compares each keyword’s search volume. Pay close attention to each search term’s competition (high, medium or low), and choose keywords with the highest volume and lowest competition to improve search volume.

Focus on long-tail keywords— High volume keywords always tend to be extremely competitive. If the term is too general, you’ll have a lot of competition, and therefore it will be less effective and more expensive. For example, if you are a landscaper or horticulturist, focusing on terms like “landscaping” or “gardening” is probably not going to do you any good. Long-tail keywords — three to five words long — have far less competition. Identify long-tail terms with high search volume, and build your content around them. Remember, terms that are too broad won’t be very efficient.

Average vs. month-to-month data— Keyword volume can be looked at in two different ways: average and month-to-month. It’s best to first reference the average data for a look at how a specific term has performed over the past year. Then, refer to the month-to-month data, which helps predict seasonal spikes based on user behavior.

For your content to rank well, it should strike the perfect balance of high-quality information and proper keywords. Apply these tips to better understand what your customers are looking for, when to target specific keywords, and how to build winning content.

In a digital age, an interactive marketing program is indispensable to a successful marketing strategy. Allow Creative Partners to enhance your website with cutting edge SEO techniques that drive searchability, traffic and conversion. To get in touch, call (203) 705-9211 today.

For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Ready or not, 2016 is right around the corner. We recently discussed which social networks are poised to explode in the new year. Today, we’ll take a broader look at trends expected to make waves across the social web over the next 12 months:

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Immediate sharing— Social media has been “in-the-moment” for years, and in 2016, that trend will only continue. As live-streaming apps like Periscope and Meerkat gain steam, users are growing accustomed to on-the-go updates as opposed to retrospective posts. They also expect prompt responses to customer service requests via social media.

Social buying— Social media users will soon be able to buy products and services without ever having to leave their favorite platforms. Twitter already offers a “Buy Now” button to brands working with Bigcommerce, Demandware, Shopify or Stripe. There’s also “Buy it on Pinterest” and “Buy Products” on Facebook. These features will be fine-tuned and made more widely available in 2016.

More emojis— Facebook and Twitter are both testing emoji reaction tools, meaning likes and favorites will soon be a thing of the past. Emojis have become extremely popular — so popular, in fact, that Oxford Dictionaries Word of the Year 2015 is ‘Face with Tears of Joy’ emoji. Needless to say, users are likely to be 100 percent on board.

What trends are you most looking forward to? Are there any we missed? Share your thoughts with Creative Partners on Facebook and Twitter!

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It’s not the holiday season unless every TV ad brings you to tears — whether by sadness or joy. And it should come as no surprise; after all, the best ads evoke strong emotion.

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Below, we’ve rounded up some of our favorite holiday campaigns of the year:

1. Edeka

This TV spot for German supermarket company Edeka takes audiences on an emotional roller coaster ride. We don’t want to completely give it away, but it involves a lonely grandpa coaxing his family to get together for the holidays. In less two minutes, you’ll feel the myriad of emotions that makes this commercial stand out.

2. TK Maxx

An apt slogan sums up TK Maxx’s 2015 ad campaign: “They might not be your dearest, but they’re your nearest.” This heartfelt advertisement out of the UK draws on our predilection to connect with those around us, whether or not we know them at all. Its message will make you want to build a better relationship with the people who make up your community — and isn’t that what the holidays are all about?

3. Kohl’s

The holiday season is about celebrating togetherness, and this ad for Kohl’s hits the nail on the head. As we watch a holiday meal unfold, we’re reminded that there’s no one-size-fits-all when it comes to family. What makes the advertisement successful is that it feels so normal and so special all at the same time.

What’s been your favorite holiday campaign of the season? Share your thoughts with Creative Partners on Facebook and Twitter today.

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It’s the holiday season, which means advertisers are trying extra hard to tug at our heartstrings. We’ve already seen a plethora of heartwarming holiday ads for 2015, but today we’re going back in time. Below we take a look at some of our favorite holiday campaigns ever:

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1. M&Ms – “Faint” (1996)

Nobody can forget this classic M&Ms TV spot — despite that fact that it’s a mere 15 seconds long. The ad, also known as “They Do Exist” and “Meeting Santa,” is comical, endearing and relatable all at the same time — a sweet spot for television advertisements. Watch below, and be prepared to start believing again:

2. Folger’s Coffee – “Peter Comes Home For Christmas” (1986)

“Home for the holidays” takes on a whole new meaning in Folger’s 1986 holiday commercial. Watch big brother Peter come home and surprise the family with a fresh-brewed pot of coffee on Christmas morning. Everybody can relate to that feeling of reconnecting with loved ones, and here, Folgers reminds us that a home is all about the familiar aroma of a good cup of Jo.

3. Coca Cola – “Seal and Polar Bears” (1997)

Coke began aligning its brand image with the holiday season in the early 20th century — a truly brilliant move. Perhaps the most memorable of its long history of Yuletide ads is this one, in which polar bears seem to forget that they’re higher in the food chain than seals. Watch Coca Cola make holiday magic occur between would-be enemies in the animal kingdom:

These are just a few of our favorite holiday ads here at Creative Partners. What other commercials would you add to our list? Sound off on Facebook and Twitter.

Looking to create a little holiday magic of your own? Allow us to help. With 25 years’ experience, Creative Partners is dedicated to finding new ways to ensure your voice is heard above the ruckus — this holiday season and beyond. Give us a call at (203) 705-9211 to get started.

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