How to Fine Tune Your Brand Voice

by Brandon Berte on January 19, 2016

Adopting a brand voice, if executed correctly, allows a company to take on a personality of its own, which can be very beneficial when appealing to consumers. While it may seem simple, crafting a brand identity can be difficult, especially if you don’t know where to begin. To help get your creative juices flowing, here are four key points to keep in mind when establishing and maintaining the perfect brand voice for your business:

Define your brand. Pinpoint the message and brand identity that you would like to portray. Ask yourself who you are as a brand, what sets you apart from your competitors, and what you would like your audience to take away from interacting with your company. For example, if your brand places a heavy emphasis on customer service and convenience, your brand voice should come off casual and approachable, while still retaining authority as an expert in the industry.

Brand

Reflect on your audience. Oftentimes the audience you think you’re targeting and the audience you’re actually reaching can be quite different. Take a look at the current market for your products or services, and identify any common characteristics that exist among users. You need to know who the general audience is first in order to dig deeper to find out what they will respond to.

Think outside the box. Don’t be afraid to be creative and try new things. After all, no one has ever had a successful breakthrough by repeating the same tired steps over and over again. Examine your current brand voice against your brand values and intended audience, and make adjustments as necessary. Most importantly, trust your gut and don’t hold back! Every new idea has the potential for greatness.

Be consistent. The most common pitfall that companies fall victim to is a case of confused identity. Your values, audience and voice should parallel and complement one another across all platforms. Too many businesses adopt a casual, friendly voice on social media, while retaining a stuffy, professional voice across other avenues. Find a happy medium and stick to it.

Developing an effective brand voice can be a difficult endeavor, so why go it alone? The advertising experts at Creative Partners can help you craft your voice to perfection, positioning your brand with a faithful consistency of message that will resound and be well-received across all media channels.

To learn more about how we can help your business develop its brand voice, call us at 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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