Looking Ahead: Social Media in 2016

by Brandon Berte on December 30, 2015

Ready or not, 2016 is right around the corner. We recently discussed which social networks are poised to explode in the new year. Today, we’ll take a broader look at trends expected to make waves across the social web over the next 12 months:

Flat design concepts set application icons with new year 2016 si

Immediate sharing— Social media has been “in-the-moment” for years, and in 2016, that trend will only continue. As live-streaming apps like Periscope and Meerkat gain steam, users are growing accustomed to on-the-go updates as opposed to retrospective posts. They also expect prompt responses to customer service requests via social media.

Social buying— Social media users will soon be able to buy products and services without ever having to leave their favorite platforms. Twitter already offers a “Buy Now” button to brands working with Bigcommerce, Demandware, Shopify or Stripe. There’s also “Buy it on Pinterest” and “Buy Products” on Facebook. These features will be fine-tuned and made more widely available in 2016.

More emojis— Facebook and Twitter are both testing emoji reaction tools, meaning likes and favorites will soon be a thing of the past. Emojis have become extremely popular — so popular, in fact, that Oxford Dictionaries Word of the Year 2015 is ‘Face with Tears of Joy’ emoji. Needless to say, users are likely to be 100 percent on board.

What trends are you most looking forward to? Are there any we missed? Share your thoughts with Creative Partners on Facebook and Twitter!

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