SEO Tips to Improve Search Volume

by Brandon Berte on January 5, 2016

Any brand chasing relevance must employ current search engine optimization (SEO) techniques to keep the traffic coming. Are you targeting the right keywords for your business and its audience?

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If your website’s search, traffic and conversion aren’t where they should be, follow these tips:

Google Keyword Planner— This tool is not just for pay-per-click (PPC) marketing. It’s arguably the best way to find new keywords and ad group ideas that can enhance your website’s search engine optimization (SEO). Simply enter a word or idea into the search bar, and Google Keyword Planner will auto-generate new, relevant terms. Best of all, the tool compares each keyword’s search volume. Pay close attention to each search term’s competition (high, medium or low), and choose keywords with the highest volume and lowest competition to improve search volume.

Focus on long-tail keywords— High volume keywords always tend to be extremely competitive. If the term is too general, you’ll have a lot of competition, and therefore it will be less effective and more expensive. For example, if you are a landscaper or horticulturist, focusing on terms like “landscaping” or “gardening” is probably not going to do you any good. Long-tail keywords — three to five words long — have far less competition. Identify long-tail terms with high search volume, and build your content around them. Remember, terms that are too broad won’t be very efficient.

Average vs. month-to-month data— Keyword volume can be looked at in two different ways: average and month-to-month. It’s best to first reference the average data for a look at how a specific term has performed over the past year. Then, refer to the month-to-month data, which helps predict seasonal spikes based on user behavior.

For your content to rank well, it should strike the perfect balance of high-quality information and proper keywords. Apply these tips to better understand what your customers are looking for, when to target specific keywords, and how to build winning content.

In a digital age, an interactive marketing program is indispensable to a successful marketing strategy. Allow Creative Partners to enhance your website with cutting edge SEO techniques that drive searchability, traffic and conversion. To get in touch, call (203) 705-9211 today.

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