Surprising Statistics on Email Marketing

by Brandon Berte on January 26, 2016

Gone are the days of going door-to-door and cold calling to promote your brand. Today, companies are turning to digital marketing — one of the fastest-growing forms of advertising. Email marketing is an especially effective medium in that genre.

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Email marketing is a tool that marketers use to communicate with new and pre-existing customers. It’s also a smart tactic for promoting sales, boosting website traffic, and building customer relationships. Still not convinced that email marketing is an effective tool for your business? Below are a few surprising statistics about this type of marketing that might just persuade you to jump on board:

  • The human race receives 193.3 billion emails a day— Business emails alone account for 108.7 billion, so make sure your content is eye-catching and top-notch in your industry!
  • Emails are 40 times more effective than Facebook and Twitter posts— That’s according to McKinsey & Company. Don’t forget to tweet, but you might want to think about creating a Constant Contact account as well.
  • Seventy-four percent of marketers say emails produce potential ROI— So if lead generation is your goal, then email marketing might be your answer.
  • Click-through rates, conversion rates, and click-to-open rates show that email marketing is one of the top marketing strategies— Be sure you keep track of statistics to see what’s working and what’s not.
  • Sixty-four percent of people say they open an email because of the subject line— Make yours catchy so that your customers can’t resist opening.
  • Seventy-two percent of B2B buyers are likely to share useful content from emails— If you’re a B2B marketer, what better way to share your knowledge and boost business?
  • There’s a science to sending emails— Most desktop and smartphone users open emails between 10am and 4pm, so make sure you time it right!

To learn more interesting facts about email marketing, click here.

Marketing your business can be tricky, but email marketing is a surefire way to touch your customers. Here at Creative Partners, we are committed to helping you find the latest and greatest tactics to ensure that your business stands apart from the rest.

To learn more about how we can help your company come up with a compelling and influential email strategy, call 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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