banking

I enjoyed hearing the seminar by Peyton Patterson, at the New England Women

In Banking last week, a dynamic group of women working in a field known for

challenges and stress.

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This article about GoBank in Inc. Magazine struck me as a trend in friendly banking and proactivity.

In response to the $32 billion in overdraft fees that Americans paid, GoBank founders set out to find a different way. That way may not work for traditional lenders, but it offers an opportunity to rethink or update the business model.

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Every once in a while we get an opportunity to toot our own horn — today is one of those days! Recently the New England Financial Marketing Association (NEFMA) awarded Creative Partners along with our partner in creativity First County Bank 3 Golds and 1 Silver at the NEFMA Awards for the BEST in Community Bank and Credit Union Creativity! [click to continue…]

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First County Bank was featured in the Top 50 Community Bank Leaders in Social Media by the Independent Community Bankers of America (ICBA).
More than 7,000 community banks were eligible to participate. Banks were chosed based on their engagement with fans and followers, their content, frequency of content and the number of fans and followers.

Learn more about First County Bank’s featured announcement.

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We are pleased to announce that Creative Partners has won nine Service Industry Advertising Awards — including a GOLD award for Total Ad Campaign — for the tasty advertising we created for First County Bank.

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Fast trains, planes, cabs and a good pair of walking shoes was the theme last week: Two conferences, two exhibit halls, networking, seminars, andgreat food! The biggest marketing challenge was how to use this new fangled thing called Social Media to make money, close sales, and find new customers and students.

The first conference Creative Partners exhibited at was the American Bankers Association Marketing Conference, held at the Marriott Inner Harbor Hotel in Baltimore, MD. On the water, the seafood was good and the beer even better. An area of town that has seen a shift from longshoreman to blue suits and pairing knives giving way to iPhones and Droids, it is heavily gentrified and host to the John Hopkins School of Business. The exhibit hall was packed with new media and old, but clearly the theme of the conference was social media. Social media was the “thing to solve” and understand as more and more of potential B2B and B2C customers not only go online, but become tied together by the virtual highway of life.
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