Your business’s website is a launch pad, it’s a hub. It’s where your social channels are optimized and where your traditional advertising leads. Looking to get the most out of your company’s website? Adhere to these tips:

Figure out what’s working. First and foremost, it’s important that you understand what’s working for your business and what’s working against it. There’s no need to eliminate any content and page titles that are already working well on your company website. Make a list of what needs to be reworked, and go from there.

businessman drinking coffee in office

Find new opportunities. After you’ve determined what about your brand’s website works and what doesn’t, it’s time to figure out where you can improve. Use Google’s Keyword Planner to find keywords that you should focus on to boost your company’s rankings on search engines like Google, Bing and Yahoo! Use Google Analytics to ascertain the browsers and operating systems of your visitors, top exit pages, best-performing content and much more.

Pay attention to your website’s back end. This is where page title tags, meta descriptions and alt attributes matter. Make sure they’re up-to-date and working for you!

Create relevant content. After you’ve found a group of keywords you’d like to focus on, build original content that incorporates those terms. It doesn’t have to be just text, either — think about recording useful video content as well!

If you’re serious about getting the most out of your marketing campaigns, turn to Creative Partners. Our expert staff will help you choose and optimize keywords, build relevant ads and create ad extensions that help ensure optimal results. To learn more, visit or give us a call at (203) 705-9211.

For more tips, connect with us on Facebook, Twitter, Google+ and LinkedIn!


Simple Tips to Improve SEO

by Brandon Berte on September 29, 2015

Improving your website’s search engine optimization (SEO) isn’t as complicated as it sounds. From developing your brand’s social media presence to creating original content, below we delve into simple tips that can enhance your SEO:

Become more social

If you haven’t yet created social pages for your business, now’s the time. Grow your follower base by reaching out to current customers, engaging with your local community and posting informative content. It’s also important to use social media to build links. “It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have,” advises Social Media Examiner. “In addition to increasing traffic to your site, it’s also highly valuable for link building.”

Desk with Notes About SEO

Write your own content

Stealing information from elsewhere on the web without properly attributing its source is copyright infringement. More importantly (at least in the world of SEO), Google hates duplicate content. Develop original content, or your site’s search rankings will sink. To be sure you’re not publishing duplicate content, Entrepreneur suggests using an online tool like CopyScape, SiteLiner or Screaming Frog.

Have a responsive website

There’s no excuse for having various URLs and multiple content sources. With responsive web design, your website is accessible on every device and screen size. Not surprisingly, Google prefers responsive websites too. That’s because it creates a more favorable experience for users, whether they’re accessing your site through a computer, tablet or smartphone.

If these tips seem not-so-simple to you, don’t fret. Creative Partners’ expert team of advertising, public relations, interactive and design professionals is here to help! Allow us to improve your SEO by applying these tricks and so much more. Let’s connect; call us at (203) 705-9211 or head to our website for more information.

Don’t forget to connect with Creative Partners on FacebookTwitterGoogle+ and LinkedIn!


Every few months, years, or so, articles are published about where blogging is going.

Blogging has been around for quite a while, and is by no means considered the new kid on the block. Granted if blogging were an actual human, we would be talking about an elementary to middle-school aged child.

Some folks are going as far as completely abandoning their websites and blogs. In turn, they would solely use social media.

When I saw some of these articles, I thought “Rumors of blogging’s demise are greatly exaggerated.”

Social Media sites have come and gone. Do we really need to name some of them that have gone by the wayside? This is why is it not good to have “all your eggs in one basket.” It’s good to have multiple media in place to communicate. This is especially true if a website goes down, or if whales, or tumblebeasts, should ever decide to meet your acquaintance.

With social media, you and millions, maybe billions of others are at the mercy of their servers. At least with a website and/or blog, you can maintain an anchor in place while you steer the social media seas.