commercials

There’s no doubt about it — promoting your brand doesn’t come cheap. And while the TV industry has been rocked to its core in recent years, it’s still the most effective channel (pun intended) for advertising.

Rear view of two men watching TV at home.

For cash-strapped businesses, TV ads may seem out of the question. Fear not! Follow these tips for TV advertising on a budget:

1. Go local. The cost of TV advertising certainly may vary as a result of when you choose to send your message, but what really has one of the greatest impacts on price is where you choose — is your desired channel broadcasted nationally or locally? For instance, Ad Age reports that running a TV spot in the fifth season of “The Walking Dead” (2014) cost an average of $400,000. On the other hand, a local television ad could cost you less than $100, depending on the market.

2. Build an integrated marketing strategy. Don’t spend your entire advertising budget in one place! TV advertisements should complement other (read: less-expensive) forms of advertising for a budget-friendly, cohesive campaign. Incorporate digital methods like social media, link building and search engine optimization to make the most of your TV ads.

3. Get involved in programs viewers want to watch. Can the concept of native advertising be applied outside the digital realm? It’s an idea that’s still being developed. But if brands can find a way to be a part of television shows that audiences are already watching, their advertising won’t feel as disruptive. Rather than interrupting a TV program to promote your brand, build your brand message in. It may not be inexpensive, but you’ll get more bang for your buck.

Interested in adding TV advertising to your overall marketing campaign? Allow Creative Partners to become an expert in your brand, your target audience and your competition. With a cross-platform campaign, we’ll target fertile markets, engage new and traditional media and help navigate your product through the labyrinth until it’s seen everywhere.

Connect with us by calling (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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It’s not the holiday season unless every TV ad brings you to tears — whether by sadness or joy. And it should come as no surprise; after all, the best ads evoke strong emotion.

Female using mobile smartphone outdoor, nature background

Below, we’ve rounded up some of our favorite holiday campaigns of the year:

1. Edeka

This TV spot for German supermarket company Edeka takes audiences on an emotional roller coaster ride. We don’t want to completely give it away, but it involves a lonely grandpa coaxing his family to get together for the holidays. In less two minutes, you’ll feel the myriad of emotions that makes this commercial stand out.

2. TK Maxx

An apt slogan sums up TK Maxx’s 2015 ad campaign: “They might not be your dearest, but they’re your nearest.” This heartfelt advertisement out of the UK draws on our predilection to connect with those around us, whether or not we know them at all. Its message will make you want to build a better relationship with the people who make up your community — and isn’t that what the holidays are all about?

3. Kohl’s

The holiday season is about celebrating togetherness, and this ad for Kohl’s hits the nail on the head. As we watch a holiday meal unfold, we’re reminded that there’s no one-size-fits-all when it comes to family. What makes the advertisement successful is that it feels so normal and so special all at the same time.

What’s been your favorite holiday campaign of the season? Share your thoughts with Creative Partners on Facebook and Twitter today.

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It’s the holiday season, which means advertisers are trying extra hard to tug at our heartstrings. We’ve already seen a plethora of heartwarming holiday ads for 2015, but today we’re going back in time. Below we take a look at some of our favorite holiday campaigns ever:

Our Favorite HolidayCampaigns of All Time

1. M&Ms – “Faint” (1996)

Nobody can forget this classic M&Ms TV spot — despite that fact that it’s a mere 15 seconds long. The ad, also known as “They Do Exist” and “Meeting Santa,” is comical, endearing and relatable all at the same time — a sweet spot for television advertisements. Watch below, and be prepared to start believing again:

2. Folger’s Coffee – “Peter Comes Home For Christmas” (1986)

“Home for the holidays” takes on a whole new meaning in Folger’s 1986 holiday commercial. Watch big brother Peter come home and surprise the family with a fresh-brewed pot of coffee on Christmas morning. Everybody can relate to that feeling of reconnecting with loved ones, and here, Folgers reminds us that a home is all about the familiar aroma of a good cup of Jo.

3. Coca Cola – “Seal and Polar Bears” (1997)

Coke began aligning its brand image with the holiday season in the early 20th century — a truly brilliant move. Perhaps the most memorable of its long history of Yuletide ads is this one, in which polar bears seem to forget that they’re higher in the food chain than seals. Watch Coca Cola make holiday magic occur between would-be enemies in the animal kingdom:

These are just a few of our favorite holiday ads here at Creative Partners. What other commercials would you add to our list? Sound off on Facebook and Twitter.

Looking to create a little holiday magic of your own? Allow us to help. With 25 years’ experience, Creative Partners is dedicated to finding new ways to ensure your voice is heard above the ruckus — this holiday season and beyond. Give us a call at (203) 705-9211 to get started.

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With over 111.5 million viewers, Super Bowl XLVIII was the most watched TV time slot in U.S. history .  If the game wasn’t grabbing your attention, more than likely, the commercials were.

 

Advertisers went “all out” spending an average of $4 million dollars for a 30 second spot.

One of the themes of the commercials was puppies and dogs, making it one of the most non-controversial and snuggly ad portfolio in years. Historically, the automotive industry is clearly investing heavily in the wide audience.

Several companies gave us sequel commercials, continuing from last year. We are introduced by a familiar little girl’s face. You might remember her when she made her debut last year in the Cheerios commercial.

Next up, is a commercial from Budweiser. A puppy doesn’t want to leave his Clydesdale friend behind on the farm. See what happens next.

The Cowboy Kid, uses a dog as a horse in order to lasso the prize, The Doritos Bag.

Audi also talked about dogs, imagining what might happen when one compromises.

Speaking of cars, Puppets also made an appearance in the Super Bowl. Terry Crew and The Muppets made a Toyota commercial.

Bears have also made an appearance. See what happens when Chobani has a bear visiting the grocery store.

For the Beats Music commercial, Ellen is known for getting her groove on. See what happens while she’s in search of a beat she can groove to.

2014 advertisers have gone from outside the box straight to the zoo and beyond.
Who will see a return from their Superbowl investment (besides the Seahawks)?

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Today marks the 30th Anniversary of the debut of the “1984” Commercial from Apple in the Super Bowl.  Does anyone remember who played in that Super Bowl?

The inspiration for the ad is from the “1984” book from George Orwell published in 1949.  For those of you that didn’t read in high school or secondary school, the “Cliff Notes” are that it paints a future of people controlled by “Big Brother.”

In the commercial, a woman with a sledgehammer runs up the aisle and smashes the screen where “Big Brother” is broadcasting.

Apple message to the world was to smash the hold of IBM a.k.a. “Big Blue” in the personal computing market.

The commercial forever changed the “status quo” of what the computer was from the inside out.

Many of us can recall if not viewing the commercial for the first time, when we first experienced our first Apple computer.

Apple’s 1984 commercial has had a lasting effect on advertising to this day.

Advertisers continue to ponder how can they challenge or break the convention that their markets have created.

Do you want to turn up the volume in your market?  Give us a call at 203-705-9200 to discuss how to make a lasting impression.

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