Simple Tips to Improve SEO

by Brandon Berte on September 29, 2015

Improving your website’s search engine optimization (SEO) isn’t as complicated as it sounds. From developing your brand’s social media presence to creating original content, below we delve into simple tips that can enhance your SEO:

Become more social

If you haven’t yet created social pages for your business, now’s the time. Grow your follower base by reaching out to current customers, engaging with your local community and posting informative content. It’s also important to use social media to build links. “It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have,” advises Social Media Examiner. “In addition to increasing traffic to your site, it’s also highly valuable for link building.”

Desk with Notes About SEO

Write your own content

Stealing information from elsewhere on the web without properly attributing its source is copyright infringement. More importantly (at least in the world of SEO), Google hates duplicate content. Develop original content, or your site’s search rankings will sink. To be sure you’re not publishing duplicate content, Entrepreneur suggests using an online tool like CopyScape, SiteLiner or Screaming Frog.

Have a responsive website

There’s no excuse for having various URLs and multiple content sources. With responsive web design, your website is accessible on every device and screen size. Not surprisingly, Google prefers responsive websites too. That’s because it creates a more favorable experience for users, whether they’re accessing your site through a computer, tablet or smartphone.

If these tips seem not-so-simple to you, don’t fret. Creative Partners’ expert team of advertising, public relations, interactive and design professionals is here to help! Allow us to improve your SEO by applying these tricks and so much more. Let’s connect; call us at (203) 705-9211 or head to our website for more information.

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First County Bank was featured in the Top 50 Community Bank Leaders in Social Media by the Independent Community Bankers of America (ICBA).
More than 7,000 community banks were eligible to participate. Banks were chosed based on their engagement with fans and followers, their content, frequency of content and the number of fans and followers.

Learn more about First County Bank’s featured announcement.