gold

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Your gold = relationships.

Who are your relationships with and are they good? Stellar? Needs improvement?

If the stakeholders of your institution are current and past customers, future customers, strategic partners, employees, interns, vendors, neighbors, and the community at large – how do you find out what they think of you?

You can find and solicit information about your company through Surveys, and sites like Yelp, the Better Business Bureau and doing a research study – pay people for their objective opinion, of your site or marketing materials. For the price of a Starbucks card you can learn ways to tune up your marketing mojo.

Speaking of new relationships – we would like to get to know YOU better and have the opportunity to serve your team as marketing rocket fuel – we’re offering a metrics and analysis special all of March. If you need a strategy to quantify your relationships and grow them, please give us call 203-705-9205, and Happy St. Patrick’s Day!

Drafted and crafted by Paula Landry,
Chief Firestarter for Creative Partners

This post is the last in a series of post in the Count Your Gold series. If you missed it, go to the first post to see the whole series. We hope you enjoyed it.

photo credit: wwarby via photopin cc

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Counting your gold online is typically through Google analytics connected to your website. If you haven’t yet – set it up and take some time to play with it.

  1. Set specific goals (unique visitors, time on site, pages), try a 10% monthly increase for a realistic goal to shoot for.
  2. Enhance your content online to lure more visitors like bees to golden and sticky honey.
  3. Print your analytics and keep them nearby to positively motivate you to reach your goals (with a treat if needed)

Speaking of new relationships – we would like to get to know YOU better and have the opportunity to serve your team as marketing rocket fuel – we’re offering a metrics and analysis special all of March. If you need a strategy to quantify your relationships and grow them, please give us call 203-705-9205, and Happy St. Patrick’s Day!

Drafted and crafted by Paula Landry,
Chief Firestarter for Creative Partners

This post is the third in a series of post in the Count Your Gold series. If you’re new, go to the first post  or second post. Tune in tomorrow for the next and last post.

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Your gold = relationships with the stakeholders of your organization. In honor of leprechauns counting gold throughout March (it’s like inventory for them) we are focused on the theme of goals and counting. So first – have you set goals?

  1. Quantity of outreach?
  2. Content of outreach?
  3. Type of outreach?

Your marketing team needs at minimum 3 goals – and these can be used to frame all the other activities you are doing.

  1. Quantity of outreach? – How often will you touch your customers or audience – set a goal that is realistic and can be improved gradually.
  2. Content of outreach? – On what context are you contacting them – news, freebies, a sale, a story to help them? Be specific on your content.
  3. Type of outreach? – We use the word outreach to signify the relevant marketing activity you are considering. Whether it is through an email blast, social media campaign, video post, certain content fits best in certain places – in-depth information is not best suited for Twitter or Facebook, buy may be perfect for a whitepaper, newsletter or video seminar.

Speaking of new relationships – we would like to get to know YOU better and have the opportunity to serve your team as marketing rocket fuel – we’re offering a metrics and analysis special all of March. If you need a strategy to quantify your relationships and grow them, please give us call 203-705-9205, and Happy St. Patrick’s Day!

Drafted and crafted by Paula Landry,
Chief Firestarter for Creative Partners

This post is second in a series of post in the Count Your Gold series. If you’re new, go to the first post.  Tune in tomorrow for the next post.

photo credit: wwarby via photopin cc

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Your gold = relationships. While our personal relationships are precious, your business relationships are quite valuable, and the cultivation of those relationships is in important part of marketing.

The relationships are with the stakeholders of your organization – current, past customers, future customers, strategic partners, employees, interns, vendors, neighbors, and the community at large – anyone who can let everyone know about your business.

Taking a look at the relationships – those which you are fostering and those you could be fostering – is an important task, in that you may discover customers who need you (and you need them too).

Can you quantify your relationships? How? Where? Is this shared information and should it be? Whether you use excel, a database, or other tool, the cultivation and fertilization of past and new relationships is a powerful way to grow your customer base.

Speaking of new relationships – we would like to get to know YOU better and have the opportunity to serve your team as marketing rocket fuel – we’re offering a metrics and analysis special all of March. If you need a strategy to quantify your relationships and grow them, please give us call 203-705-9205, and Happy St. Patrick’s Day!

Drafted and crafted by Paula Landry,
Chief Firestarter for Creative Partners

Count Your Gold is a series of blog posts. Tune in tomorrow for the next post.

photo credit: Investing in Gold via photopin cc

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