graphic design

Instagram Advertising 101

by Brandon Berte on December 3, 2015

For a brand to be noticed, it needs to be in front of as many eyes as possible. With 400 million active users, photo and video sharing app Instagram certainly fits the bill.

Instagram application on Apple iPhone 5S

Here’s what you need to know before diving into Instagram advertising:

Demographics. According to Pew Research Center, 28 percent of online adults use Instagram. Moreover, 55 percent of online young adults (ages 18-29) use Instagram. Here’s a closer look:

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Who can advertise? Facebook bought Instagram for $1 billion back in 2012. Any business or brand with a Facebook Page can advertise on Instagram. Ad information and design — including name and logo — are pulled directly from Facebook. Instagram ads can be created using ad creation, Power Editor or the Facebook Ads API.

Targeting. Because Instagram is owned by Facebook, its ads have similar targeting capabilities. If an Instagram user has his or her profile connected to a Facebook account, in-depth profile information can be used for targeting.

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Success stories. Businesses of all sizes have benefited from Instagram advertising. Instagram points to three big brand success stories: Lexus, PayPal and GE. Click through to read how these companies achieved their advertising goals and more.

Interested in promoting your brand on Instagram? Allow the experts of Creative Partners to help! We understand the many ways to enhance your presence on Instagram and throughout other emerging online platforms. To get in touch, call us at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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When it comes to content marketing, text is passé; visual content — everything from infographics to videos — is in. And it’s only going to get bigger. Fail to get on board with this trend, and your brand will almost certainly be left in the dust. Here’s why:

  • The human brain processes visuals 60,000 times faster than text
  • Ninety percent of all information transmitted to our brains is visual
  • Seventy percent of sensory receptors are located in the eyes
  • When processing visual information, 50 percent of your brain is active
  • Forty percent of people respond better to visual content

Human Eye on vector technology pattern Background

But that’s not to say that every kind of visual content is right for every brand. Let’s take a look at some of the most popular forms:

  1. Video– Not only has YouTube exploded over the last few years (it’s now the second-largest search engine), but now more social networks are embracing native video as well. In fact, Facebook’s algorithm gives native video content preference over other types.
  2. Photos– Stock photos will work, but users often prefer photos taken by and of you, your company and your team. This personal, behind-the-scenes touch can add that extra something to your digital marketing campaign.
  3. Infographics– No matter what industry you’re in, you have information that can be shared with the public. Data that’s laid out in a visual format is easy to digest.
  4. Screenshots– Whether you’re telling a story or giving directions, a simple screenshot can often describe what words cannot.
  5. Memes– This type of content works best for brands with a sense of humor. Don’t be afraid to dive in if a popular meme seems relevant for your business.
  6. Graphics– Turn plain text content into graphics to make it more pleasing to the eye. For example, overlay a photo with an inspirational quote for a motivational post that’s also engaging.

We at Creative Partners understand and embrace the trend towards visual content. With 25 years’ experience in branding and advertising, we make it our responsibility to deliver smart design anchored in your mission and aligned with your brand message. To learn more, give us a call at (203) 705-9211. Don’t forget to connect with us on Facebook, Twitter, Google+ and LinkedIn for more tips!

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The world of graphic design is constantly evolving, and it’s important that your company keeps up with trends. Otherwise, you risk being perceived as outdated and even obsolete.

What’s hot in graphic design today? Let’s take a look at what’s trending:

Flat design

Shiny is out, and minimalism is in. Brands are dropping shadows, bevelled edges, gradients, dimensionality and textures, instead opting for a much simpler aesthetic. Case in point: Google’s new, flatter logo, which was unveiled last month.

Typography and font

As brands make the shift to more minimalistic design, they’re also moving away from serifs (the little tails attached to letters in fonts like Times New Roman). While there’s still room for this type of font (i.e., The New York Times), it’s certainly no longer a favorite. Moreover, as mobile technology continues to shrink, easier-to-read sans serifs will become the norm.

Illustration

Art

Companies are shying away from stock photos and images in favor of custom-made illustrations instead. This is especially true of businesses trying to build their brands. Having a personal artist make something unique ensures your design is completely your own.

Keeping up with the latest and greatest in graphic design is no easy task. Allow the experts of Creative Partners to take care of the hard work for you. When it comes to creating inspiration through visual and emotional tells — we’re fashionistas.

Call us at (203) 705-9211 to learn more, and don’t forget to connect with us on Facebook, Twitter, Google+ and LinkedIn.

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An Overview of Our Services

by Brandon Berte on September 25, 2015

The Creative Partners team boasts 25 years of experience in branding, advertising and more. That’s 25 years of unconditional moxie-coated grit. Our goal is to create work that challenges common perceptions, outdated assumptions and claustrophobic rules.

SEO

Here’s how we do it:

  • Branding: We position brands with a consistent message across all media channels with a focus on making them relevant, remembered and irresistible. We’ll help your brand pack a single, confident punch.
  • Advertising: The Creative Partners team will become an expert in everything that matters to your brand — including its target audience and competition — to craft messaging for both new and traditional media. Moreover, we’re determined to make sure your voice is heard above the ruckus.
  • Website Development: Your website is arguably more important than your storefront. Creative Partners’ web development team has the technical prowess and commercial know-how to make it extraordinary.
  • Social Media: We understand the importance of being discoverable on the social web; your brand needs to be present in this online environment. Allow us to ascertain where it fits in — be it in a word, a picture or a video.
  • Online Marketing: It’s difficult to remain relevant without having an online presence. Creative Partners develops interactive marketing programs that employ search engine optimization (SEO) techniques, drive interaction and make waves in an ocean of networks.
  • Graphic Design: Smart design is a fundamental part of differentiating your brand from the competition — and we’re fashionistas. Creative Partners delivers intelligent designs anchored in your mission and aligned with your brand message.
  • Public Relations: Consumers are bombarded by advertising on a daily basis. Allow us to generate credibility and reach your key audiences in a way that supports your brand and its value.

Creative Partners also specializes in media buying and video content. To learn more about the services we offer, head to our website or give us a call at (203) 705-9211. Don’t forget to connect with Creative Partners on Facebook, Twitter, Google+ and LinkedIn.

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