holidays

Ready or not, 2016 is right around the corner. We recently discussed which social networks are poised to explode in the new year. Today, we’ll take a broader look at trends expected to make waves across the social web over the next 12 months:

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Immediate sharing— Social media has been “in-the-moment” for years, and in 2016, that trend will only continue. As live-streaming apps like Periscope and Meerkat gain steam, users are growing accustomed to on-the-go updates as opposed to retrospective posts. They also expect prompt responses to customer service requests via social media.

Social buying— Social media users will soon be able to buy products and services without ever having to leave their favorite platforms. Twitter already offers a “Buy Now” button to brands working with Bigcommerce, Demandware, Shopify or Stripe. There’s also “Buy it on Pinterest” and “Buy Products” on Facebook. These features will be fine-tuned and made more widely available in 2016.

More emojis— Facebook and Twitter are both testing emoji reaction tools, meaning likes and favorites will soon be a thing of the past. Emojis have become extremely popular — so popular, in fact, that Oxford Dictionaries Word of the Year 2015 is ‘Face with Tears of Joy’ emoji. Needless to say, users are likely to be 100 percent on board.

What trends are you most looking forward to? Are there any we missed? Share your thoughts with Creative Partners on Facebook and Twitter!

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It’s not the holiday season unless every TV ad brings you to tears — whether by sadness or joy. And it should come as no surprise; after all, the best ads evoke strong emotion.

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Below, we’ve rounded up some of our favorite holiday campaigns of the year:

1. Edeka

This TV spot for German supermarket company Edeka takes audiences on an emotional roller coaster ride. We don’t want to completely give it away, but it involves a lonely grandpa coaxing his family to get together for the holidays. In less two minutes, you’ll feel the myriad of emotions that makes this commercial stand out.

2. TK Maxx

An apt slogan sums up TK Maxx’s 2015 ad campaign: “They might not be your dearest, but they’re your nearest.” This heartfelt advertisement out of the UK draws on our predilection to connect with those around us, whether or not we know them at all. Its message will make you want to build a better relationship with the people who make up your community — and isn’t that what the holidays are all about?

3. Kohl’s

The holiday season is about celebrating togetherness, and this ad for Kohl’s hits the nail on the head. As we watch a holiday meal unfold, we’re reminded that there’s no one-size-fits-all when it comes to family. What makes the advertisement successful is that it feels so normal and so special all at the same time.

What’s been your favorite holiday campaign of the season? Share your thoughts with Creative Partners on Facebook and Twitter today.

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It’s the holiday season, which means advertisers are trying extra hard to tug at our heartstrings. We’ve already seen a plethora of heartwarming holiday ads for 2015, but today we’re going back in time. Below we take a look at some of our favorite holiday campaigns ever:

Our Favorite HolidayCampaigns of All Time

1. M&Ms – “Faint” (1996)

Nobody can forget this classic M&Ms TV spot — despite that fact that it’s a mere 15 seconds long. The ad, also known as “They Do Exist” and “Meeting Santa,” is comical, endearing and relatable all at the same time — a sweet spot for television advertisements. Watch below, and be prepared to start believing again:

2. Folger’s Coffee – “Peter Comes Home For Christmas” (1986)

“Home for the holidays” takes on a whole new meaning in Folger’s 1986 holiday commercial. Watch big brother Peter come home and surprise the family with a fresh-brewed pot of coffee on Christmas morning. Everybody can relate to that feeling of reconnecting with loved ones, and here, Folgers reminds us that a home is all about the familiar aroma of a good cup of Jo.

3. Coca Cola – “Seal and Polar Bears” (1997)

Coke began aligning its brand image with the holiday season in the early 20th century — a truly brilliant move. Perhaps the most memorable of its long history of Yuletide ads is this one, in which polar bears seem to forget that they’re higher in the food chain than seals. Watch Coca Cola make holiday magic occur between would-be enemies in the animal kingdom:

These are just a few of our favorite holiday ads here at Creative Partners. What other commercials would you add to our list? Sound off on Facebook and Twitter.

Looking to create a little holiday magic of your own? Allow us to help. With 25 years’ experience, Creative Partners is dedicated to finding new ways to ensure your voice is heard above the ruckus — this holiday season and beyond. Give us a call at (203) 705-9211 to get started.

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The holiday season is officially here, and if you’re in need of a little holiday charm, one of the best ways to feel festive is by walking down the streets of Manhattan and gazing into department store windows. Holiday window displays provide more than just entertainment; they give retailers the chance to advertise their latest merchandise and hopefully draw shoppers into their stores.

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The holiday display window was introduced back in 1874 by Department store mogul R.H. Macy. Since then, companies like Lord & Taylor, Bloomingdales, Tiffany & Co., Saks, and Bergdorf Goodman have joined Macy’s in what is now a New York City tradition.

While we live in an increasingly digital world, the window display is still proven to be effective:

  • Macy’s says its windows attract upwards of 15,000 people per hour during the holidays.
  • The holiday season accounts for up to 25 percent of retail sales for the year.
  • Window displays influence 24 percent of purchases when viewed.

Here are some of the most anticipated windows for the 2015 holiday season:

  • Barney’s: The high-end retailer will be using all things ice in their windows this year.
  • Bergdorf Goodman: Swarovski crystals will be the focal point for this year’s windows.
  • Lord & Taylor: Its theme this year is “A few of our favorite things.”

Which window display are you most excited about? Share your thoughts with Creative Partners on Facebook and Twitter!

Your website is your brand’s window to the world. Have you updated yours for the holiday season? Creative Partners is a full-service marketing agency. Allow us to help your business excel this holiday season and beyond. Give us a call today at (203) 705-9211.

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The holiday season is fast approaching, and the trend towards online shopping is only expected to continue. In fact, Google predicts that 2015 will be the “most connected holiday season — ever.” Thus, the search giant has tweaked Shopping Campaigns in an effort to streamline user experience.

Google Shopping and the Holiday Season

Before we delve into that, let’s take a look at some telling statistics from the 2014 holiday season:

  • Seventy-eight percent of shoppers turned to the internet for holiday gift research
  • A whopping 40 percent of all holiday shopping took place online
  • Nearly $1 trillion of retail sales were influenced by searches performed on mobile devices
  • Twenty-five percent of consumers started holiday shopping before Halloween
  • More than one half of shoppers were open to buying from an unfamiliar retailer

As the holiday shopping landscape continues to evolve, so is Google Shopping. Here’s an overview of three recent updates to the platform:

  • A shopping assortment report. Brands can use this new report to find opportunities, identify items that are not selling and keep pricing competitive.
  • No more promotional text. In September, Google eliminated the promotional line of text within Product Listing Ads, which had been frequently used to advertise sales and free shipping, etc. Now, it’s being replaced with an automated extension, highlighting the importance of feed optimization.
  • Prioritization of local inventory ads. Google has begun giving preference to local inventory ads for searches with terms like “nearby” or “near me.” The goal is to help consumers find local stores where products are in stock.

For your business to come out on top this holiday season, it’s crucial that you keep up with trends across the board, from Google Shopping to Facebook Ads. We’re here to do the legwork for you. Reach out to Creative Partners at (203) 705-9211 for help navigating the ever-changing world of advertising.

Keep up with tips and pointers by connecting with us on Facebook, Twitter and LinkedIn!

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Trends come and go. Prior to Dickens, ghost stories around the winter solstice and Christmas time were popular; a way to share thrills and chills prior to movies and television (or even radio).

Dickens didn’t start any tradition with A Christmas Carol, he merely immortalized it. Digging a little further back into history, there were ghost stories at Christmas and wintertime prior to Shakespeare, in the Celtic, German and Roman celebrations – fitting with short and dark days and feasts to celebrate, hope and plan for longer, lighter, better times ahead.

Flash forward – now we’ve jetted past that and it appears that it’s all about Christmas ZOMBIES. Zombies are here to stay, celebrate, and bloody up for the holidays. I have no less than 5 zombie-related holiday games on my phone.

Cards, games, decorations – all with festive zombies!

The random celebration of Feastivus was kicked off with the wholesome game Plants V. Zombies, Part 2: It’s About Time.

Even Chanukah didn’t get off scott-free, Chanukah Zombie can get extra festive by turning his eyes red-possibly by flooding his eyes with blood.

How have we gotten to a place where marketing holidays is the most fun when done with ghoulish monsters that eat human flesh and make lots of noisy gross mouth sounds?

EWWW!

Could it be a reflection on what our modern holidays have turned into – unseemly shop-fests, eat-fests, and excuses for gross excess?

NAHHHHHH – party on!

Best wishes for a Zombie-filled New Year
from Paula Landry, chief firestarter AND ALL OF US AT CREATIVE PARTNERS!

To reset your holiday thermometer to sweet and spicy without a trace of gore – please click here http://vimeo.com/82580464
for a glimpse of our sugar-fueled (zombie-free) office party!

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