nacac

Fast trains, planes, cabs and a good pair of walking shoes was the theme last week: Two conferences, two exhibit halls, networking, seminars, andgreat food! The biggest marketing challenge was how to use this new fangled thing called Social Media to make money, close sales, and find new customers and students.

The first conference Creative Partners exhibited at was the American Bankers Association Marketing Conference, held at the Marriott Inner Harbor Hotel in Baltimore, MD. On the water, the seafood was good and the beer even better. An area of town that has seen a shift from longshoreman to blue suits and pairing knives giving way to iPhones and Droids, it is heavily gentrified and host to the John Hopkins School of Business. The exhibit hall was packed with new media and old, but clearly the theme of the conference was social media. Social media was the “thing to solve” and understand as more and more of potential B2B and B2C customers not only go online, but become tied together by the virtual highway of life.
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Prospective students are not afraid to speak up, especially when it comes to the college admissions process. During the NACAC (National Association of College Admissions Counselors) conference, students let conference attendees know how they would like to be contacted. Read more: http://thechoice.blogs.nytimes.com/2011/09/26/technology-in-admiss/?hp

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