online advertising

Gone are the days of going door-to-door and cold calling to promote your brand. Today, companies are turning to digital marketing — one of the fastest-growing forms of advertising. Email marketing is an especially effective medium in that genre.

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Email marketing is a tool that marketers use to communicate with new and pre-existing customers. It’s also a smart tactic for promoting sales, boosting website traffic, and building customer relationships. Still not convinced that email marketing is an effective tool for your business? Below are a few surprising statistics about this type of marketing that might just persuade you to jump on board:

  • The human race receives 193.3 billion emails a day— Business emails alone account for 108.7 billion, so make sure your content is eye-catching and top-notch in your industry!
  • Emails are 40 times more effective than Facebook and Twitter posts— That’s according to McKinsey & Company. Don’t forget to tweet, but you might want to think about creating a Constant Contact account as well.
  • Seventy-four percent of marketers say emails produce potential ROI— So if lead generation is your goal, then email marketing might be your answer.
  • Click-through rates, conversion rates, and click-to-open rates show that email marketing is one of the top marketing strategies— Be sure you keep track of statistics to see what’s working and what’s not.
  • Sixty-four percent of people say they open an email because of the subject line— Make yours catchy so that your customers can’t resist opening.
  • Seventy-two percent of B2B buyers are likely to share useful content from emails— If you’re a B2B marketer, what better way to share your knowledge and boost business?
  • There’s a science to sending emails— Most desktop and smartphone users open emails between 10am and 4pm, so make sure you time it right!

To learn more interesting facts about email marketing, click here.

Marketing your business can be tricky, but email marketing is a surefire way to touch your customers. Here at Creative Partners, we are committed to helping you find the latest and greatest tactics to ensure that your business stands apart from the rest.

To learn more about how we can help your company come up with a compelling and influential email strategy, call 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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Telling a story through advertising is one of the most effective ways to run a successful and engaging campaign. However, mastering the art of visual storytelling is certainly no easy task. The narrative that you choose to run with must coincide with your brand ideals and, more importantly, it should be in line with the types of content your audience will react to.

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Below you will find three important tips to help you identify the story your brand should tell to make the most impact.

Play on emotion and logic. Instead of speaking of the direct benefit or use for your products or services, shed light on the emotional benefits they offer. For example, if you’re selling lawn care services, center your advertising campaign around how much more relaxed and carefree homeowners can be knowing their turf is in good hands, rather than the specifics of each service. Sure, homeowners know what it looks like to see a freshly mowed lawn, but do they know what it feels like to have their lawns kept fresh and green without lifting a finger? Let your advertising paint that picture.

Solve a problem. At the end of the day, consumers want to know how your products or services can help them succeed. While throwing statistics and results out there might appear to be the fastest way to get your point across, it’s not always the most well-received option. Instead, try telling a story to explain the power of your product and its benefits. Take the Allstate “Mayhem” ad campaign for example. The brand found a clever way to create an ongoing narrative that presents issues that only Allstate is qualified to solve.

Leave some stones unturned. Any good advertising campaign pulls consumers in with just enough to leave them wanting more! The goal of advertising is inevitably to drum up business, so your story should be left open-ended enough for consumers to feel compelled to contact your company for more information.

Here at Creative Partners, finding new ways to ensure your brand voice is heard above the ruckus is a challenge that we’re always excited to accept. Our commitment to developing personalized, relevant and inspiring messaging for each of our clients is unmatched by the competition.

To learn more about how we can help your company come up with a compelling and influential advertising story, call 203-705-9211 today! For more tips, find us on FacebookTwitterGoogle+ and LinkedIn.

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What Is Retargeting?

by Brandon Berte on January 12, 2016

You’ve probably noticed it before: You’re shopping online for a new pair of shoes, umbrella or book. Whether or not you make a purchase, ads for the items you browsed seem to show up everywhere — across social media, sandwiched between every article you read, next to Google searches, and even in apps.

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This is known as retargeting, aka remarketing. Google explains:

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

Retargeting works especially well for retail brands across just about any industry. It allows businesses to reintroduce themselves to consumers who have done any of the following:

  • Abandoned their online shopping carts
  • Made recent online purchases
  • Recently visited an e-commerce site

The obvious benefit of retargeting is that it helps increase conversions. It allows you to reach users who have already expressed an interest in your brand and its products. They’ll be more likely to return to your site with continued marketing.

Retargeting also boosts brand awareness. The more consumers see your brand, the more recognizable it will become. Remind until you’re remembered. Persist until you’re irresistible.

Another advantage of retargeting is that it helps companies optimize their advertising spend. Through targeting shoppers who are already familiar with and interested in your brand, your advertising dollars go to better use.

Creative Partners specializes in online marketing. If survival is securing engagement with your audience, success is simply driving more interaction to keep the traffic coming. To learn more about how retargeting fits into the equation, give us a call today at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Any brand chasing relevance must employ current search engine optimization (SEO) techniques to keep the traffic coming. Are you targeting the right keywords for your business and its audience?

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If your website’s search, traffic and conversion aren’t where they should be, follow these tips:

Google Keyword Planner— This tool is not just for pay-per-click (PPC) marketing. It’s arguably the best way to find new keywords and ad group ideas that can enhance your website’s search engine optimization (SEO). Simply enter a word or idea into the search bar, and Google Keyword Planner will auto-generate new, relevant terms. Best of all, the tool compares each keyword’s search volume. Pay close attention to each search term’s competition (high, medium or low), and choose keywords with the highest volume and lowest competition to improve search volume.

Focus on long-tail keywords— High volume keywords always tend to be extremely competitive. If the term is too general, you’ll have a lot of competition, and therefore it will be less effective and more expensive. For example, if you are a landscaper or horticulturist, focusing on terms like “landscaping” or “gardening” is probably not going to do you any good. Long-tail keywords — three to five words long — have far less competition. Identify long-tail terms with high search volume, and build your content around them. Remember, terms that are too broad won’t be very efficient.

Average vs. month-to-month data— Keyword volume can be looked at in two different ways: average and month-to-month. It’s best to first reference the average data for a look at how a specific term has performed over the past year. Then, refer to the month-to-month data, which helps predict seasonal spikes based on user behavior.

For your content to rank well, it should strike the perfect balance of high-quality information and proper keywords. Apply these tips to better understand what your customers are looking for, when to target specific keywords, and how to build winning content.

In a digital age, an interactive marketing program is indispensable to a successful marketing strategy. Allow Creative Partners to enhance your website with cutting edge SEO techniques that drive searchability, traffic and conversion. To get in touch, call (203) 705-9211 today.

For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Ready or not, 2016 is right around the corner. We recently discussed which social networks are poised to explode in the new year. Today, we’ll take a broader look at trends expected to make waves across the social web over the next 12 months:

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Immediate sharing— Social media has been “in-the-moment” for years, and in 2016, that trend will only continue. As live-streaming apps like Periscope and Meerkat gain steam, users are growing accustomed to on-the-go updates as opposed to retrospective posts. They also expect prompt responses to customer service requests via social media.

Social buying— Social media users will soon be able to buy products and services without ever having to leave their favorite platforms. Twitter already offers a “Buy Now” button to brands working with Bigcommerce, Demandware, Shopify or Stripe. There’s also “Buy it on Pinterest” and “Buy Products” on Facebook. These features will be fine-tuned and made more widely available in 2016.

More emojis— Facebook and Twitter are both testing emoji reaction tools, meaning likes and favorites will soon be a thing of the past. Emojis have become extremely popular — so popular, in fact, that Oxford Dictionaries Word of the Year 2015 is ‘Face with Tears of Joy’ emoji. Needless to say, users are likely to be 100 percent on board.

What trends are you most looking forward to? Are there any we missed? Share your thoughts with Creative Partners on Facebook and Twitter!

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While the concept of public relations has been around for centuries, it’s more prominent now than ever before. It’s not only one of the fastest growing fields, but it’s a necessity — no matter the brand or industry. Receiving favorable publicity in the media is key to a brand’s survival in the marketplace.

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As we approach 2016, public relations continues to evolve at a rapid pace. Below is a list of a few trends to look out for:

Mobile usage is growing— In 2008, 12 percent of adults used mobile devices every day to access digital media; today, that number has grown to 51 percent. How does the growing shift toward mobile affect PR? Audiences can now access information more easily than ever before, so public relations professionals have to be prepared — whether that means creating apps or offering mobile customer support.

Security is a growing concern— Online security is a major issue that affects almost everyone. As technology continues to advance, so does the growing concern that private information can be leaked. (Remember 2014’s industry-changing Sony hack?) Public relations professionals need to be ready to handle a breach in security with a crisis management plan.

Say goodbye to traditional press releases— Just as other forms of communication are evolving, so is the press release. Long-winded press releases are a thing of the past. Now more than ever before, people expect to get information quickly and efficiently. Incorporating visuals — like infographics, GIFs and videos — not only makes a press release more attention-grabbing, but also easier to digest.

Say hello to social media— Social media has replaced the law of traditional public relations. Journalists rely heavily on social media platforms like Facebook and Twitter to find newsworthy stories. Share yours across the social web to meet the media where they are — instead of jamming up their inboxes.

If your company needs help managing the buzz, turn to Creative Partners. We’ll ensure you reach key audiences in a way that supports your brand and its value to media analysts, policy makers, influencers, customers and shareholders. Call us at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Instagram Advertising 101

by Brandon Berte on December 3, 2015

For a brand to be noticed, it needs to be in front of as many eyes as possible. With 400 million active users, photo and video sharing app Instagram certainly fits the bill.

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Here’s what you need to know before diving into Instagram advertising:

Demographics. According to Pew Research Center, 28 percent of online adults use Instagram. Moreover, 55 percent of online young adults (ages 18-29) use Instagram. Here’s a closer look:

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Who can advertise? Facebook bought Instagram for $1 billion back in 2012. Any business or brand with a Facebook Page can advertise on Instagram. Ad information and design — including name and logo — are pulled directly from Facebook. Instagram ads can be created using ad creation, Power Editor or the Facebook Ads API.

Targeting. Because Instagram is owned by Facebook, its ads have similar targeting capabilities. If an Instagram user has his or her profile connected to a Facebook account, in-depth profile information can be used for targeting.

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Success stories. Businesses of all sizes have benefited from Instagram advertising. Instagram points to three big brand success stories: Lexus, PayPal and GE. Click through to read how these companies achieved their advertising goals and more.

Interested in promoting your brand on Instagram? Allow the experts of Creative Partners to help! We understand the many ways to enhance your presence on Instagram and throughout other emerging online platforms. To get in touch, call us at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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Twitter held its second annual Flight Developer Conference on Wednesday, October 21 in San Francisco, California. Approximately 1,000 developers and Twitter users were in attendance to learn about developments in the popular social platform. Below, we recap the updates and innovations:

For Developers

Newly re-appointed CEO Jack Dorsey recognized a strained relationship between Twitter and developers, and issued an apology. He asked that the relationship be “reset,” and he invited developers to share their feedback on how to help Twitter prosper and move forward. Here are some other key takeaways for developers:

  • A major performance update was announced for Crashlytics, which helps developers track the performance of their applications.
  • A tweet composer that previews tweets inside other apps was introduced, which should help increase app install rates
  • New software development kits were unveiled, including Stripe, Amazon Web Services and Optimizely

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For Users and Brands

  • Twitter Publish is a new tool for showing off embedding tweets, giving users the opportunity to build a collage of images around tweets
  • Twitter Polls will now be available to everyone
  • Twitter wants to make it easier for businesses to connect to users, and a new update now grants a business the ability to connect a customer’s Twitter handle and phone number to a customer account
  • Users can now tweet from other apps
  • With two new features, Engagement API and Audience API, Twitter is making it effortless to retrieve and understand data for content and marketing.
  • A new Twitter for Mac desktop app, which offers practically everything the mobile and web versions do

What do you think? Are the updates enough to make developers and advertisers happy? We’d love to hear your feedback! Sound off at Creative Partners’ Facebook page.

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Native advertising is a creative way for companies to sell their products. No matter what websites you visit, you’re most likely exposed to some sort of native advertising fairly frequently. This form of advertising attempts to blend in with your normal everyday content, whether it’s in a Buzzfeed article on the scariest haunted houses in your area or in a YouTube video explaining how to make the perfect chocolate chip cookie.

Native ads don’t have a clear definition, but put into simple terms, they are a form of advertising so tightly intermixed within the site they’re being promoted on that customers usually can’t tell they’re advertising. This brilliant new form of advertising came into play after researchers found that consumers strongly dislike and pay little attention to traditional banner ads. The media industry found a way to eliminate the banner ad and creatively advertise within the content itself.

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Here are some useful tips on native advertising:

Whatever medium you use to advertise, native ads can offer major benefits to your business. Some of these benefits include:

  • Building brand awareness and trust
  • Bringing subscribers to your content
  • Attracting new audiences to previously published posts
  • Search engine optimization (SEO)
  • Social proof (likes, comments and shares)

To get the most out of your native ad investment, it is essential that you create content that is beneficial and interesting, attracts attention and provides some sort of value. Be sure to follow these steps:

  • Publish the content that the ad is promoting on your own site. If your article features infographics, charts or graphs, be sure they appear on your site first with their own URLs.
  • Always include a call-to-action that links to your blog or other social media pages.
  • Create content your audience will find less disruptive and more engaging through segmentation with tools such as geo-targeting, demographics and interests.

Retarget native ads to people who have come to your website to view a product or service, or deliver native ads based on search interest. For example, if own a nightclub, you could deliver a promoted tweet suggesting your venue to someone searching for things to do this weekend. Targeting the right person can encourage first time and repeat purchases.

To learn more about how to incorporate native advertising into your overall strategy, give Creative Partners a call at (203) 705-9211. Don’t forget to connect with us on Facebook, Twitter, Google+ and LinkedIn for more tips!

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Social media used to be a place for friends to share status updates and reconnect, but that’s all changed. Today, social networks are the be-all and end-all for marketing. It should come as no surprise, then, that a large percentage of consumers (74 percent!) turn to social media before making a purchase.

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But what exactly does that mean? Are consumers opening Twitter and buying the first product that pops out? Not quite.

It’s more about brands than products. Companies are using social media to reach a wider audience while also creating a consistent and personable brand voice. Consumers find this to be endearing, building brand loyalty. Here are a few other ways shoppers use social media:

  • Trend watching – Consumers turn to their favorite social platforms to keep up with the latest in everything from fashion to technology.
  • Finding new brands – Social media is also a great way to discover and learn more about new businesses.
  • Customer service – Buyers have come to expect fast responses to questions, comments and concerns, whether through a Facebook review or an Instagram comment.

What this all means for brands is that, yes, it’s important to be present on social media. But having a plan is even more essential. That’s where Creative Partners can help. With 25 years of experience, we deliver the goods. We deliver motive: motive for buying, motive for selling, motive for igniting.

To learn more, visit us online or call us directly at (203) 705-9211. Don’t forget to connect with Creative Partners on Facebook, Twitter and LinkedIn!

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