public relations

While the concept of public relations has been around for centuries, it’s more prominent now than ever before. It’s not only one of the fastest growing fields, but it’s a necessity — no matter the brand or industry. Receiving favorable publicity in the media is key to a brand’s survival in the marketplace.

Woman drawing a business plan

As we approach 2016, public relations continues to evolve at a rapid pace. Below is a list of a few trends to look out for:

Mobile usage is growing— In 2008, 12 percent of adults used mobile devices every day to access digital media; today, that number has grown to 51 percent. How does the growing shift toward mobile affect PR? Audiences can now access information more easily than ever before, so public relations professionals have to be prepared — whether that means creating apps or offering mobile customer support.

Security is a growing concern— Online security is a major issue that affects almost everyone. As technology continues to advance, so does the growing concern that private information can be leaked. (Remember 2014’s industry-changing Sony hack?) Public relations professionals need to be ready to handle a breach in security with a crisis management plan.

Say goodbye to traditional press releases— Just as other forms of communication are evolving, so is the press release. Long-winded press releases are a thing of the past. Now more than ever before, people expect to get information quickly and efficiently. Incorporating visuals — like infographics, GIFs and videos — not only makes a press release more attention-grabbing, but also easier to digest.

Say hello to social media— Social media has replaced the law of traditional public relations. Journalists rely heavily on social media platforms like Facebook and Twitter to find newsworthy stories. Share yours across the social web to meet the media where they are — instead of jamming up their inboxes.

If your company needs help managing the buzz, turn to Creative Partners. We’ll ensure you reach key audiences in a way that supports your brand and its value to media analysts, policy makers, influencers, customers and shareholders. Call us at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.


An Overview of Our Services

by Brandon Berte on September 25, 2015

The Creative Partners team boasts 25 years of experience in branding, advertising and more. That’s 25 years of unconditional moxie-coated grit. Our goal is to create work that challenges common perceptions, outdated assumptions and claustrophobic rules.


Here’s how we do it:

  • Branding: We position brands with a consistent message across all media channels with a focus on making them relevant, remembered and irresistible. We’ll help your brand pack a single, confident punch.
  • Advertising: The Creative Partners team will become an expert in everything that matters to your brand — including its target audience and competition — to craft messaging for both new and traditional media. Moreover, we’re determined to make sure your voice is heard above the ruckus.
  • Website Development: Your website is arguably more important than your storefront. Creative Partners’ web development team has the technical prowess and commercial know-how to make it extraordinary.
  • Social Media: We understand the importance of being discoverable on the social web; your brand needs to be present in this online environment. Allow us to ascertain where it fits in — be it in a word, a picture or a video.
  • Online Marketing: It’s difficult to remain relevant without having an online presence. Creative Partners develops interactive marketing programs that employ search engine optimization (SEO) techniques, drive interaction and make waves in an ocean of networks.
  • Graphic Design: Smart design is a fundamental part of differentiating your brand from the competition — and we’re fashionistas. Creative Partners delivers intelligent designs anchored in your mission and aligned with your brand message.
  • Public Relations: Consumers are bombarded by advertising on a daily basis. Allow us to generate credibility and reach your key audiences in a way that supports your brand and its value.

Creative Partners also specializes in media buying and video content. To learn more about the services we offer, head to our website or give us a call at (203) 705-9211. Don’t forget to connect with Creative Partners on Facebook, Twitter, Google+ and LinkedIn.