Any brand chasing relevance must employ current search engine optimization (SEO) techniques to keep the traffic coming. Are you targeting the right keywords for your business and its audience?

Search Engine Optimization Business Strategy Marketing Concept

If your website’s search, traffic and conversion aren’t where they should be, follow these tips:

Google Keyword Planner— This tool is not just for pay-per-click (PPC) marketing. It’s arguably the best way to find new keywords and ad group ideas that can enhance your website’s search engine optimization (SEO). Simply enter a word or idea into the search bar, and Google Keyword Planner will auto-generate new, relevant terms. Best of all, the tool compares each keyword’s search volume. Pay close attention to each search term’s competition (high, medium or low), and choose keywords with the highest volume and lowest competition to improve search volume.

Focus on long-tail keywords— High volume keywords always tend to be extremely competitive. If the term is too general, you’ll have a lot of competition, and therefore it will be less effective and more expensive. For example, if you are a landscaper or horticulturist, focusing on terms like “landscaping” or “gardening” is probably not going to do you any good. Long-tail keywords — three to five words long — have far less competition. Identify long-tail terms with high search volume, and build your content around them. Remember, terms that are too broad won’t be very efficient.

Average vs. month-to-month data— Keyword volume can be looked at in two different ways: average and month-to-month. It’s best to first reference the average data for a look at how a specific term has performed over the past year. Then, refer to the month-to-month data, which helps predict seasonal spikes based on user behavior.

For your content to rank well, it should strike the perfect balance of high-quality information and proper keywords. Apply these tips to better understand what your customers are looking for, when to target specific keywords, and how to build winning content.

In a digital age, an interactive marketing program is indispensable to a successful marketing strategy. Allow Creative Partners to enhance your website with cutting edge SEO techniques that drive searchability, traffic and conversion. To get in touch, call (203) 705-9211 today.

For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.


Simple Tips to Improve SEO

by Brandon Berte on September 29, 2015

Improving your website’s search engine optimization (SEO) isn’t as complicated as it sounds. From developing your brand’s social media presence to creating original content, below we delve into simple tips that can enhance your SEO:

Become more social

If you haven’t yet created social pages for your business, now’s the time. Grow your follower base by reaching out to current customers, engaging with your local community and posting informative content. It’s also important to use social media to build links. “It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have,” advises Social Media Examiner. “In addition to increasing traffic to your site, it’s also highly valuable for link building.”

Desk with Notes About SEO

Write your own content

Stealing information from elsewhere on the web without properly attributing its source is copyright infringement. More importantly (at least in the world of SEO), Google hates duplicate content. Develop original content, or your site’s search rankings will sink. To be sure you’re not publishing duplicate content, Entrepreneur suggests using an online tool like CopyScape, SiteLiner or Screaming Frog.

Have a responsive website

There’s no excuse for having various URLs and multiple content sources. With responsive web design, your website is accessible on every device and screen size. Not surprisingly, Google prefers responsive websites too. That’s because it creates a more favorable experience for users, whether they’re accessing your site through a computer, tablet or smartphone.

If these tips seem not-so-simple to you, don’t fret. Creative Partners’ expert team of advertising, public relations, interactive and design professionals is here to help! Allow us to improve your SEO by applying these tricks and so much more. Let’s connect; call us at (203) 705-9211 or head to our website for more information.

Don’t forget to connect with Creative Partners on FacebookTwitterGoogle+ and LinkedIn!