superbowl

 

Even though the SuperBowl was a few days ago, some commercials have found a new life online.

SodaStream generated buzz before the SuperBowl.

Sodastream called out Coke and Pepsi in their ad. Because of that, it didn’t air during the SuperBowl. However, the YouTube video amassed over 11 million views as of the publishing of this post.

Some commercials included hashtags in their ads as a call to tweet.

However, Chevrolet Commercial “#PurpleYourProfile” asked viewers to join the American Cancer Society in bringing light to cancer by joining cancer survivors in changing their profile pictures to purple across Twitter and Facebook.

Esurance decided to avoid airing a commercial during the Super Bowl and aired it right after. As John Krasinski stated, Esurance saved about 30% or 1.5 million dollars by not airing the ad during prime-time. Therefore Esurance decided to give the savings to one of it’s tweeters. Twitter users had to tweet the hashtag #Esurancesave30 in order to enter.

 

After the commercial initially aired, the campaign generated 1.2 million tweets in the first hour.

The winner of the contest was announced on Jimmy Kimmel Live on late night TV. In the end, there were 5.4 million uses of the hashtag, 261k new twitter followers and a 12x increase of traffic to the website.

What have we learned during the Super Bowl? Just because you don’t get prime-time lights, does not mean that you are out of the game. After all, before the Game on Sunday, the Broncos had more social clout than the Seahawks.

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With over 111.5 million viewers, Super Bowl XLVIII was the most watched TV time slot in U.S. history .  If the game wasn’t grabbing your attention, more than likely, the commercials were.

 

Advertisers went “all out” spending an average of $4 million dollars for a 30 second spot.

One of the themes of the commercials was puppies and dogs, making it one of the most non-controversial and snuggly ad portfolio in years. Historically, the automotive industry is clearly investing heavily in the wide audience.

Several companies gave us sequel commercials, continuing from last year. We are introduced by a familiar little girl’s face. You might remember her when she made her debut last year in the Cheerios commercial.

Next up, is a commercial from Budweiser. A puppy doesn’t want to leave his Clydesdale friend behind on the farm. See what happens next.

The Cowboy Kid, uses a dog as a horse in order to lasso the prize, The Doritos Bag.

Audi also talked about dogs, imagining what might happen when one compromises.

Speaking of cars, Puppets also made an appearance in the Super Bowl. Terry Crew and The Muppets made a Toyota commercial.

Bears have also made an appearance. See what happens when Chobani has a bear visiting the grocery store.

For the Beats Music commercial, Ellen is known for getting her groove on. See what happens while she’s in search of a beat she can groove to.

2014 advertisers have gone from outside the box straight to the zoo and beyond.
Who will see a return from their Superbowl investment (besides the Seahawks)?

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Today marks the 30th Anniversary of the debut of the “1984” Commercial from Apple in the Super Bowl.  Does anyone remember who played in that Super Bowl?

The inspiration for the ad is from the “1984” book from George Orwell published in 1949.  For those of you that didn’t read in high school or secondary school, the “Cliff Notes” are that it paints a future of people controlled by “Big Brother.”

In the commercial, a woman with a sledgehammer runs up the aisle and smashes the screen where “Big Brother” is broadcasting.

Apple message to the world was to smash the hold of IBM a.k.a. “Big Blue” in the personal computing market.

The commercial forever changed the “status quo” of what the computer was from the inside out.

Many of us can recall if not viewing the commercial for the first time, when we first experienced our first Apple computer.

Apple’s 1984 commercial has had a lasting effect on advertising to this day.

Advertisers continue to ponder how can they challenge or break the convention that their markets have created.

Do you want to turn up the volume in your market?  Give us a call at 203-705-9200 to discuss how to make a lasting impression.

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Now that we’ve caught our breath, and the lights are back on, we can focus on our favorite Superbowl ads.

We gathered around the conference table the Monday after, and discussed. Here are the ones that spoke volumes.

Official Ram Trucks Super Bowl Commercial “Farmer”

Jeep® “Whole Again” SUPER BOWL OFFICIAL COMMERCIAL

Budweiser Super Bowl Ad 2013 – The Clydesdales Brotherhood

Viva Young – 2013 Taco Bell Game Day Commercial

“Space Babies 2014″ Kia Sorrento Big Game Ad

Volkswagen Game Day 2013 Commercial | Get In. Get Happy.

Doritos® – Fashionista Daddy

What are your favorites?

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