Twitter

Twitter held its second annual Flight Developer Conference on Wednesday, October 21 in San Francisco, California. Approximately 1,000 developers and Twitter users were in attendance to learn about developments in the popular social platform. Below, we recap the updates and innovations:

For Developers

Newly re-appointed CEO Jack Dorsey recognized a strained relationship between Twitter and developers, and issued an apology. He asked that the relationship be “reset,” and he invited developers to share their feedback on how to help Twitter prosper and move forward. Here are some other key takeaways for developers:

  • A major performance update was announced for Crashlytics, which helps developers track the performance of their applications.
  • A tweet composer that previews tweets inside other apps was introduced, which should help increase app install rates
  • New software development kits were unveiled, including Stripe, Amazon Web Services and Optimizely

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For Users and Brands

  • Twitter Publish is a new tool for showing off embedding tweets, giving users the opportunity to build a collage of images around tweets
  • Twitter Polls will now be available to everyone
  • Twitter wants to make it easier for businesses to connect to users, and a new update now grants a business the ability to connect a customer’s Twitter handle and phone number to a customer account
  • Users can now tweet from other apps
  • With two new features, Engagement API and Audience API, Twitter is making it effortless to retrieve and understand data for content and marketing.
  • A new Twitter for Mac desktop app, which offers practically everything the mobile and web versions do

What do you think? Are the updates enough to make developers and advertisers happy? We’d love to hear your feedback! Sound off at Creative Partners’ Facebook page.

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Native advertising is a creative way for companies to sell their products. No matter what websites you visit, you’re most likely exposed to some sort of native advertising fairly frequently. This form of advertising attempts to blend in with your normal everyday content, whether it’s in a Buzzfeed article on the scariest haunted houses in your area or in a YouTube video explaining how to make the perfect chocolate chip cookie.

Native ads don’t have a clear definition, but put into simple terms, they are a form of advertising so tightly intermixed within the site they’re being promoted on that customers usually can’t tell they’re advertising. This brilliant new form of advertising came into play after researchers found that consumers strongly dislike and pay little attention to traditional banner ads. The media industry found a way to eliminate the banner ad and creatively advertise within the content itself.

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Here are some useful tips on native advertising:

Whatever medium you use to advertise, native ads can offer major benefits to your business. Some of these benefits include:

  • Building brand awareness and trust
  • Bringing subscribers to your content
  • Attracting new audiences to previously published posts
  • Search engine optimization (SEO)
  • Social proof (likes, comments and shares)

To get the most out of your native ad investment, it is essential that you create content that is beneficial and interesting, attracts attention and provides some sort of value. Be sure to follow these steps:

  • Publish the content that the ad is promoting on your own site. If your article features infographics, charts or graphs, be sure they appear on your site first with their own URLs.
  • Always include a call-to-action that links to your blog or other social media pages.
  • Create content your audience will find less disruptive and more engaging through segmentation with tools such as geo-targeting, demographics and interests.

Retarget native ads to people who have come to your website to view a product or service, or deliver native ads based on search interest. For example, if own a nightclub, you could deliver a promoted tweet suggesting your venue to someone searching for things to do this weekend. Targeting the right person can encourage first time and repeat purchases.

To learn more about how to incorporate native advertising into your overall strategy, give Creative Partners a call at (203) 705-9211. Don’t forget to connect with us on Facebook, Twitter, Google+ and LinkedIn for more tips!

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Walk into just about any store in the mall and you’d think it’s the holiday season. Yes, retailers are already revamping aisles and displays for the holidays. Shouldn’t you be preparing your online ad campaigns as well?

This year, more consumers are expected to do their holiday shopping on mobile devices than ever before. At the same time, more people are turning to social media to discover new brands and find the perfect gift.

Facebook Advertising - Preparing for the Holiday Season - Creative Partners

All that said, make the following tweaks to your Facebook advertising campaign now to make the most out of the coming months:

Reconsider your target audience. Do your best to put yourself in the consumers’ shoes. What activities do they enjoy? What are their interests? How do they spend their time — both online and offline? Use Audience Insights, a free Facebook tool, to take a closer look at your audience and its demographics. Pay close attention to data on past purchases, location and lifestyle.

Make your ads mobile-friendly. Facebook reports that, in 2014, almost half of all online shopping traffic came from mobile devices. Moreover, 56 percent of in-store purchases were influenced by mobile experience. If your holiday ads aren’t optimized for mobile and desktop, then you’re missing out.

Budget wisely. It’s important that your brand is visible on and around key dates this holiday season, like Black Friday and Cyber Monday. (Companies like Amazon and Best Buy are already releasing sneak peeks at their deals.) Consider advertising limited-time offers — such as free shipping and coupon codes — specifically for these popular events.

Creative Partners is a full-service marketing agency. Allow us to help your business excel this holiday season and beyond. Give us a call today at (203) 705-9211, and don’t forget to connect with us on Facebook, Twitter, Google+ and LinkedIn.

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Even though the SuperBowl was a few days ago, some commercials have found a new life online.

SodaStream generated buzz before the SuperBowl.

Sodastream called out Coke and Pepsi in their ad. Because of that, it didn’t air during the SuperBowl. However, the YouTube video amassed over 11 million views as of the publishing of this post.

Some commercials included hashtags in their ads as a call to tweet.

However, Chevrolet Commercial “#PurpleYourProfile” asked viewers to join the American Cancer Society in bringing light to cancer by joining cancer survivors in changing their profile pictures to purple across Twitter and Facebook.

Esurance decided to avoid airing a commercial during the Super Bowl and aired it right after. As John Krasinski stated, Esurance saved about 30% or 1.5 million dollars by not airing the ad during prime-time. Therefore Esurance decided to give the savings to one of it’s tweeters. Twitter users had to tweet the hashtag #Esurancesave30 in order to enter.

 

After the commercial initially aired, the campaign generated 1.2 million tweets in the first hour.

The winner of the contest was announced on Jimmy Kimmel Live on late night TV. In the end, there were 5.4 million uses of the hashtag, 261k new twitter followers and a 12x increase of traffic to the website.

What have we learned during the Super Bowl? Just because you don’t get prime-time lights, does not mean that you are out of the game. After all, before the Game on Sunday, the Broncos had more social clout than the Seahawks.

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In case you didn’t watch the Grammys on broadcast TV last night, turns out that there was more going on off-stage on the social media stage than the Grammy stage.

Brands “amped up” their activity when  certain fashion accessories made an appearance.

 

No doubt they took notes from last year’s Oreo SuperBowl Tweet who seized the moment on Twitter.

Instead of describing the accesries, I’ll let the tweets speak for themselves.   It all started with Arby’s:

  Next came Gain:

Then Quaker wrapped it up:

In the mist of all this, @pharrellhat a Twitter parody account was born. It amasses over 10,000 followers last night and another 5,000 today as of this writing.  Then it took on a life of its own as a  meme.   MTV News summed it up best.


What was your best  moment on or off-stage at the Grammy’s ?

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As soon as the Duchess of Cambridge went into labor, the hashtag, #RoyalBaby trended.

Marketers on both sides of the pond posted their well–wishes for the new addition.

Oreo, the incumbent, was right on cue with their tweet.

Staying in snacktime, we also thought the Hostess was also on time.

 

StarbucksUK chimed in.

However, the Kansas City Royals scored a home run not only by volunteering…

Also the Royals have a royal baby of their own.

Which Twitter responses to the #RoyalBaby did you like? Sound off in the comments.

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