The Year’s Best Holiday Campaigns

by Brandon Berte on December 22, 2015

It’s not the holiday season unless every TV ad brings you to tears — whether by sadness or joy. And it should come as no surprise; after all, the best ads evoke strong emotion.

Female using mobile smartphone outdoor, nature background

Below, we’ve rounded up some of our favorite holiday campaigns of the year:

1. Edeka

This TV spot for German supermarket company Edeka takes audiences on an emotional roller coaster ride. We don’t want to completely give it away, but it involves a lonely grandpa coaxing his family to get together for the holidays. In less two minutes, you’ll feel the myriad of emotions that makes this commercial stand out.

2. TK Maxx

An apt slogan sums up TK Maxx’s 2015 ad campaign: “They might not be your dearest, but they’re your nearest.” This heartfelt advertisement out of the UK draws on our predilection to connect with those around us, whether or not we know them at all. Its message will make you want to build a better relationship with the people who make up your community — and isn’t that what the holidays are all about?

3. Kohl’s

The holiday season is about celebrating togetherness, and this ad for Kohl’s hits the nail on the head. As we watch a holiday meal unfold, we’re reminded that there’s no one-size-fits-all when it comes to family. What makes the advertisement successful is that it feels so normal and so special all at the same time.

What’s been your favorite holiday campaign of the season? Share your thoughts with Creative Partners on Facebook and Twitter today.

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