What Is Retargeting?

by Brandon Berte on January 12, 2016

You’ve probably noticed it before: You’re shopping online for a new pair of shoes, umbrella or book. Whether or not you make a purchase, ads for the items you browsed seem to show up everywhere — across social media, sandwiched between every article you read, next to Google searches, and even in apps.

Target audience

This is known as retargeting, aka remarketing. Google explains:

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

Retargeting works especially well for retail brands across just about any industry. It allows businesses to reintroduce themselves to consumers who have done any of the following:

  • Abandoned their online shopping carts
  • Made recent online purchases
  • Recently visited an e-commerce site

The obvious benefit of retargeting is that it helps increase conversions. It allows you to reach users who have already expressed an interest in your brand and its products. They’ll be more likely to return to your site with continued marketing.

Retargeting also boosts brand awareness. The more consumers see your brand, the more recognizable it will become. Remind until you’re remembered. Persist until you’re irresistible.

Another advantage of retargeting is that it helps companies optimize their advertising spend. Through targeting shoppers who are already familiar with and interested in your brand, your advertising dollars go to better use.

Creative Partners specializes in online marketing. If survival is securing engagement with your audience, success is simply driving more interaction to keep the traffic coming. To learn more about how retargeting fits into the equation, give us a call today at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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