What’s Next in Public Relations?

by Brandon Berte on December 16, 2015

While the concept of public relations has been around for centuries, it’s more prominent now than ever before. It’s not only one of the fastest growing fields, but it’s a necessity — no matter the brand or industry. Receiving favorable publicity in the media is key to a brand’s survival in the marketplace.

Woman drawing a business plan

As we approach 2016, public relations continues to evolve at a rapid pace. Below is a list of a few trends to look out for:

Mobile usage is growing— In 2008, 12 percent of adults used mobile devices every day to access digital media; today, that number has grown to 51 percent. How does the growing shift toward mobile affect PR? Audiences can now access information more easily than ever before, so public relations professionals have to be prepared — whether that means creating apps or offering mobile customer support.

Security is a growing concern— Online security is a major issue that affects almost everyone. As technology continues to advance, so does the growing concern that private information can be leaked. (Remember 2014’s industry-changing Sony hack?) Public relations professionals need to be ready to handle a breach in security with a crisis management plan.

Say goodbye to traditional press releases— Just as other forms of communication are evolving, so is the press release. Long-winded press releases are a thing of the past. Now more than ever before, people expect to get information quickly and efficiently. Incorporating visuals — like infographics, GIFs and videos — not only makes a press release more attention-grabbing, but also easier to digest.

Say hello to social media— Social media has replaced the law of traditional public relations. Journalists rely heavily on social media platforms like Facebook and Twitter to find newsworthy stories. Share yours across the social web to meet the media where they are — instead of jamming up their inboxes.

If your company needs help managing the buzz, turn to Creative Partners. We’ll ensure you reach key audiences in a way that supports your brand and its value to media analysts, policy makers, influencers, customers and shareholders. Call us at (203) 705-9211. For more tips, find us on Facebook, Twitter, Google+ and LinkedIn.

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